posted 09/25/09 12:20 PM | updated 09/25/09 02:46 PM
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FITNESS: Lululemon Has Your Yoga Togs; Partners With FIT For Classes

SEPTEMBER 25, 2009 -- Lululemon has opened a downtown storefront to sell men’s and women’s fitness clothing. The hope is that demand will support the launch of a full showroom serving 92101.

The company aims to create a sense of community, says Lululemon’s Sarah Mendelson. “Our company employees and ambassadors strive to be experts in yoga, fitness and Pilates so fitness enthusiasts consider them a go-to-resource,” she says.

Lululemon (677 Seventh Avenue) carries fitness clothing offering fit and function beyond other retailers. Private shopping arrangements called “Fit Sessions” are available for individuals or groups outside of usual business hours (Fridays from noon to 7:30 p.m.; Saturdays and Sundays from 11 a.m. to 6:30 p.m.).

Each store is required to offer a minimum of one free class a week. Currently, LuLulemon offers Crossfit sessions, urban outdoor workouts on Sunday at 10 a.m.

With an all-time record high attndance, the summer Vino & Vinyasa classes at The W Hotel concluded in style under the tutelage of LuLu ambassador, Bonnie Salvidar-Jones. But you won’t have to wait until next spring to continue your Vinyasa flow. Downtown’s FIT athletic club has partnered with LuLuLemon to continue the classes on Saturdays at 9:30 a.m. Yoga participants can stick around and work out the rest of their kinks at the gym.

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